We are launching on Kickstarter 04.04.2022

So why are we launching on Kickstarter? And how does it work?

Waste and overproduction is one of the biggest issues in the textiles industry. Around 300,000 tonnes of clothing ends up in landfill in the UK alone each year, and fast fashion has created a norm of wearing our clothes just a handful of times.

And it’s not just our individual waste that’s an issue. Inefficient use of fabric, and overstock means that a lot of the waste in the industry arises before it’s even made into an item of clothing or home textiles.

“Waste is a design flaw”

Our first range will be available to pre-order on Kickstarter, so that we can make sure we’re ordering exactly what you want, and we can be as efficient as possible with our fabric production.

Our Kickstarter will be live for just three weeks (starting Monday 4th April), where you will be able to pre-order our sheets, before we press go on the production. After the campaign has finished we will confirm the order at the factory, and three month’s later the stock will arrive with us in the UK. We’ll even visit the factory when the sheets are in production, so you’ll be able to see your sheets in the making!

As we grow we’ll reduce our lead times by using insights to make sure we’re only ever producing what is needed, leaving no wasteful excess.